• Digital Content Marketer

    Location
    US-NY-New York
    Job ID #
    2016-2493
    HQ / Initiative
    Marketing
  • About the Clinton Foundation

    Building on a lifetime of public service, President Clinton established the Clinton Foundation on the simple belief that everyone deserves a chance to succeed, everyone has a responsibility to act, and we all do better when we work together. For nearly two decades, that premise has energized the work of the Foundation in overcoming complex challenges and improving the lives of people across the United States and around the world.

     

    As an operating foundation, we work on issues directly or with strategic partners from the business, government, and nonprofit sectors to create economic opportunity, improve public health, and inspire civic engagement and service. Our programs are designed to make a real difference today while serving as proven models for tomorrow. The goal of every effort is to use available resources to get better results faster – at the lowest possible cost.

     

    We firmly believe that when diverse groups of people bring resources together in the spirit of true cooperation, transformative ideas will emerge to drive life-changing action.

     

     

    Learn more at http://www.clintonfoundation.org, on Facebook at Facebook.com/ClintonFoundation and on Twitter @ClintonFdn.

    Overview

    The Digital Content Writer is responsible for writing and editing compelling content for a variety of digital and editorial channels, including the Foundation's website, blog, landing pages, email, and more.

     

    As the lead digital content marketer, writer, and editor for the Marketing and Communications department, s/he creates and manages an editorial calendar that attracts visitors to our website and engages supporters in our work; drafts and reviews compelling and content; assigns stories and other creative content to junior team members and external parties; and takes responsibility for timely content production.

     

    A successful candidate should have a keen understanding of digital marketing and conversion tactics; excellent writing and storytelling experience; a high level of creativity; ability to use data to inform all decisions; and strong project management skills.

    Responsibilities

    Works with internal and external stakeholders to produce compelling and effective written material which engages and informs key audiences and measurably supports digital marketing goals, including improving search engine optimization (SEO), driving traffic, generating leads, and increasing awareness and support for the Foundation's programs.

     

    Builds and maintain an editorial calendar for the Foundation's blog and website, generating creative ideas for topics and content to effectively engage and inform key audiences.

     

    Assigns stories and other creative content to junior team members and external parties; track written deliverables against deadlines; ensure overall quality of product and alignment with brand voice and values.

     

    Works with Deputy Director of Digital and Senior Digital Manager to develop and maintain a consistent voice for talking about the work of the Foundation across all platforms, including our website, landing pages, blogs, email, social media, and more.

     

    Works with departments and programs to guide voice and ensure brand consistency

    Conducts research in support of storytelling or other marketing efforts.

     

    Measures and reports on the performance of web pages, landing pages, and other digital editorial content, including through Google Analytics and Medium.com analytics.

     

    Qualifications

    Education (Minimum Needed and Type of Degree Needed):

    Minimum Required: College degree in English, Journalism, Marketing/Communications/PR or related field

     

    Work Experience (Minimum Needed): 3–5 years experience in a digital content marketing or writing capacity; or equivalent experience in a journalism field

     

    Specialized Knowledge Needed For Performance of Job:

    • Expertise in AP style and copyediting
    • Expertise in SEO fundamentals
    • Understanding of digital content and web writing best practices
    • Familiarity with online fundraising and/or digital marketing conversion models
    •  acility with contemporary global issues and/or international relations. 

    Skills (e.g. Level of Judgment Required, Ability to Direct, Work Independently, Multi-Task, etc.):

    • Ability to work independently and with minimal supervision
    • Exercises judgment when handling sensitive material

     

    Other (Communication Skills, Mechanical Aptitude, Math Skills, Learning Skills, or Other Specific Skills Required): : Strong interpersonal communication skills – written and verbal

     

    Additional Comments: This position requires some weekend, nights, and off peak hours, sometimes with very minimal advance notice.

    Physical and Other Requirements

    Occasional or frequent computer work which may require repetitive motion, prolonged periods of sitting and sustained visual and mental applications and demands.


    Occasional travel (sometimes to developing countries, including rural areas) which may require walking distances, lifting and carrying luggage and boxes (>25bs), and prolonged periods of sitting in tight quarters.

     

    Occasional lifting, bending, pulling, collating, and filing, some of which could be heavy (>15 lbs) or require the use of carts.

    Equal Employment Opportunity Statement

    The Clinton Foundation maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.

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