• Deputy Director of Marketing & Digital, Too Small to Fail

    Location
    US-NY-New York
    Job ID #
    2018-3585
    HQ / Initiative
    Too Small To Fail
  • About the Clinton Foundation

    Building on a lifetime of public service, President Clinton established the Clinton Foundation on the simple belief that everyone deserves a chance to succeed, everyone has a responsibility to act, and we all do better when we work together. For nearly two decades, that premise has energized the work of the Foundation in overcoming complex challenges and improving the lives of people across the United States and around the world.

     

    As an operating foundation, we work on issues directly or with strategic partners from the business, government, and nonprofit sectors to create economic opportunity, improve public health, and inspire civic engagement and service. Our programs are designed to make a real difference today while serving as proven models for tomorrow. The goal of every effort is to use available resources to get better results faster – at the lowest possible cost.

     

    We firmly believe that when diverse groups of people bring resources together in the spirit of true cooperation, transformative ideas will emerge to drive life-changing action.

     

     

    Learn more at http://www.clintonfoundation.org, on Facebook at Facebook.com/ClintonFoundation and on Twitter @ClintonFdn.

    Overview

    Under the direct supervision of the CEO – TSTF, and in close collaboration with the Foundation Director of Marketing and Digital Strategy, the Deputy Director of Marketing & Digital Media – TSTF, leads and oversees Too Small to Fail’s marketing and communications strategy. The Deputy Director will develop and execute a digital communications strategy that improves the visibility and influence of TSTF through marketing, strategic partnerships, social and earned media opportunities.

     

    The Deputy Director cultivate, build, and maintain relationships on behalf of Too Small to Fail partners, digital media, and online influencers with the goal of building a cadre of online ambassadors/surrogates who support and share the work of Too Small To Fail. S/he develops creative concepts to engage a wider digital audience in the work of TSTF across the TSTF platform and partner platforms. S/he develops and oversees a social media strategy and content plan for TSTF that reinforces the brand’s mission and strategic objectives as an organization—chief among them to reach influencers, prospective funders and parents with TSTF resources. S/he will continue to position TSTF as a leader in the field in reaching its target audience of low income, African American and Hispanic parents with tools and resources to support their young children’s early brain development to reach key influencers and funders.

    Responsibilities

    MARKETING & COMMUNICATION


    ● Lead, develop, implement and monitor the strategic marketing and communications strategy for Too Small to Fail’s mission, goals and objectives and elevate awareness about its work;
    ● Develop and direct a content strategy for Too Small’s social channels, websites, and newsletters;
    ● In close collaboration with the Foundation’s Marketing and Communications team, drive a media and public relations strategy to promote the initiative and its impact;
    ● Provide consistent messaging and branding across materials and platforms;
    ● Foster and manage critical partnerships with outside groups essential to the core mission of TSTF;
    ● Collaborate with community partners on communications and creative strategies for local Talking is Teaching campaigns; advise and provide direction on new creative products and campaign resources;
    ● Work with the Too Small to Fail team to develop communications plans for individual products, partnerships and events; and
    ● Monitor research, news and private sector developments, and identify opportunities for new creative products that advance Too Small to Fail’s mission.

     

    SOCIAL & DIGITAL MEDIA


    ● Oversee Too Small to Fail’s online presence, so that all properties (including multiple websites, email campaigns, and online communities) are brand aligned, engaging and effective in achieving the initiative’s goals;
    ● Oversee development and maintenance of Too Small to Fail’s online infrastructure, including a team of graphic design and web development consultants; supervise Communications consultant in charge of media outreach;
    ● Develop and implement a digital media evaluation/metrics plan, and make recommendations to improve the impact of content;
    ● Identify digital marketing trends and key opportunities for innovation online; and
    ● Monitor benchmarks to measure impact of Too Small to Fail programs.

    Qualifications

    1. Education (Minimum Needed and Type of Degree Needed):


    • Minimum Required: Bachelor of Arts in communications, journalism, or another writing-intensive field.

     

    2. Work Experience (Minimum Needed):


    • Minimum Required: 10 years professional experience working in a communications capacity with leadership responsibility
    • Preferred: 5 years’ experience working in project / program management; Interest/background in education or child advocacy; experience working with high-level government officials and industry stakeholders preferred.

     

    3. Specialized Knowledge Needed for Performance of Job:


    • Demonstrated successful experience leading efforts with traditional media / public relations, digital and social media;
    • Digital strategy, digital media content production, and social media background, monitoring, and analytics experience to identify trends to augment strategy;
    • Knowledge of a wide range of the organization's core issues, history, and the broader global development and philanthropic issue area;
    • Experience using social media as part of rapid response efforts;
    • Experience is creating and distributing content distribution including podcasts, video and other content;
    • Successful track record of establishing digital media and content partnerships.

     

    4. Skills (e.g. Level of Judgment Required, Ability to Direct, Work Independently, Multi-Task, etc.):


    • Strong background working with diverse partners to successfully implement social impact projects;
    • Results-oriented leader who brings a strategic mindset towards establishing its goals and executing its programs;
    • Ability to identify and seize upon media narratives for communications purposes;
    • Ability to manage multiple time-sensitive projects simultaneously in a fast-paced work environment and prioritize effectively;
    • Ability to work across disciplines and collaboratively with teammates to build integrated communications strategy which factors in digital needs at every stage of the process;
    • Detail-oriented with an eye for accuracy amid a need for speed;
    • Strategic thinker with a creative knack for products directed at varied audiences with specific goals;
    • Strong team-work and collaborative approach capacity;
    • Excellent interpersonal, presentation and strategic thinking capabilities;
    • Self-motivated, organized, flexible, and have an ability to prioritize workload.
    • Very strong interpersonal skills, ability to build and maintain relationships with diverse partners in public, private, and non-profit sectors; and
    • Ability to adapt and work in a very flexible, fluid, and evolving environment;

     

    5. Special Skills (Technical or Advanced):

     

    • Skilled at collecting and interpreting a wide variety of media metrics (earned and paid);
    • Demonstrated capability to work with the private sector, governments and multilateral organizations;
    • Program management as well as personnel management;
    • Proficiency in MS Office, including Excel, Word and PowerPoint.

     

    6. Other (Communication Skills, Mechanical Aptitude, Math Skills, Learning Skills, or Other Specific Skills Required):

     

    • Superior written and verbal communication skills;
    • Must have excellent ability to understand and communicate complex program, scientific information and practices to a wide variety of stakeholders;
    • Ability to listen to colleagues, partners, and clients to synthetize ideas and concepts.

     

    7. Additional Comments:


    • Ability to work in a varying schedule including nights, early mornings, weekends and holidays.
    • Ability to travel domestically and internationally, and work on multiple time zones, as necessary.

    Physical and Other Requirements

    • Office Environment: Constant computer work requiring repetitive motion, prolonged sitting and sustained visual/mental demands. Occasional lifting, bending, pulling, collating, and filing, some of which may be heavy (>15 lbs.) and require use of carts.
    • Travel Environment: Occasional long-distance travel (sometimes to developing countries) which may require walking distances, lifting and carrying luggage and boxes (>25 lbs.) or prolonged periods of sitting in tight quarters.

    Equal Employment Opportunity Statement

    The Clinton Foundation maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.

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